By Melissa Kress – 11/12/2019 NEW YORK — Cannabis. Marijuana. CBD. Hemp. These terms are being tossed around a lot lately as retailers and consumer packaged goods (CPG) companies look to capitalize on an emerging category. In a recent webcast entitled “Where Cannabis & CPG Collide: How to Prepare Your Business,” Nielsen executives sought to help retailers and CPG companies get down…
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By Rich Maturo, Vice President, Cannabis Practice, Nielsen Activities initiated by the Food and Drug Administration (FDA) will continue to affect the evolving hemp-based CBD marketplace in the U.S. over the next decade. As cannabis-curious consumers and companies wait for additional guidelines from federal regulators, Nielsen believes that brands, marketers and consumers will have a big…
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Posted by Hawkemedia There are certain best practices that apply to marketing consumer brands. With advertising restrictions on major digital platforms, a stampede of products hitting the market, and a lack of true customer understanding, CBD marketing is a challenge all its own. Brands are finding alternative ways to advertise CBD products through organic content, but there’s more to…
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