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White Labeling (also referred to as Private Labeling) is when a company provides services or products to be rebranded and sold under another company to its consumers. Before you decide to white label CBD products to sell as your own, contact us and let’s take a deep dive into a few things we would recommend before you do so.
White Labeling CBD should be seamless when you partner with the right company. At EXO CBD we have a quick and easy application process that's proven. Once you are approved, you can place your order for the products you choose to sell. Then, if it fits your business needs, we work with you to design a custom logo, packaging website, social media ads, content development.
It is absolutely essential to ask for third party-lab test results to verifying the safety, quality, and consistency of the products.
Questions you should ask:
Where is their hemp grown?
Do they have 0.00% THC CBD Products?
Is the CBD amount +/- 20% of what’s shown on the lab results?
Do they test the products for fungus and bacteria?
Do they test the products for heavy metals such as arsenic, cadmium, lead, and mercury?
At EXO CBD, 100% of our hemp is grown in California and Colorado, where our team of healthcare professionals perform tests before, during, and after extraction to ensure safety, quality, and consistency. Additionally, all of our CBD products contain 0.00% THC, and we provide third party test results for fungus, bacteria, and heavy metals.
Choose a CBD white label partner that is able to provide a variety of customizable products. For instance, if you want CBD gummies in different popular flavors and potencies? Depending on what your business goals are, you’d want a CBD white label company gives you choices.
It’s also important to inquire about any marketing services they can provide. If you are just launching your CBD online store or CBD retail business and you don’t have a packaging design or a logo in mind, it would be to your benefit to have a partner that provides CBD custom logo design and CBD custom packaging and label design.
Additional CBD marketing materials to benefit your business:
Social Media Content
Taking your business goals into account, you should access product price point in relation to your target audience. In other words, can you target market afford what you’re selling? Get into the minds of your consumers to understand what they want and need when it comes to buying CBD.
You will see the difference in pricing when comparing the different formulations of CBD. The higher the CBD level in any specific product, the higher the price point. Customers are ultimately looking for CBD products that are affordable and effective, so the most successful levels of CBD are those between 500mg and 1500mg per container.
Choose a white label partner that can be your go-to for any and all questions you have about creating a successful CBD business. The CBD industry is very competitive, so you want to partner with a company that knows exactly what they are doing and will work with you create that same success for your business.
We also recommend finding a partner that has the same ideals you stand for. You should look at their mission statement and branding to assure it aligns cohesively with yours.
Questions to ask yourself:
How are the products displayed?
Are products sold separately or in a packaged box?
Do they use good quality products?
Is the messaging on the package clear?
Will it also appeal to the customers you are targeting?
This might seem like a no brainer, but great service can mean getting the products you ordered in a timely matter and being able to communicate with someone if you have any issues or questions. If the CBD distributor has poor service, you may expect everything else not to held at a high standard. Always pick a CBD white label partner with excellent service so you can rest assured in your partnership.
According to the federal government, CBD products are legal as long as they are derived from hemp plants and contain less than 0.3% THC levels. Before starting your CBD business, you should:
Register your new CBD company license and get a EIN/TIN number.
Understand the way CBD products are created and the way CBD is extracted. The extraction process with CBD is basically the same with THC. Keep in mind, CBD can be contaminated with THC, pesticides, or solvents if the process is performed improperly – which is why third-party testing is so important.
Remember in some states in the United States, selling marijuana is still not legal. Therefore, you should confirm that your CBD products are derived from the hemp plant.
Be clear in your messaging on your website, labels, and packaging.
It is important to choose a CBD distributors that aligns with your business goals and values. Some things you should consider when choosing a CBD distributor include:
We can help you choose a distributer you can trust: You want to check out their certificate for analysis and run their products through third-party lab results to test for the CBD & THC levels, fungus, bacteria, pesticides, and heavy metals.
Choosing a distributor with experience: Choosing a company with experience is crucial when you are starting your own CBD company. This helps avoid missing products, delayed shipments, and an absent customer service team.
Make sure your distributor is suitable with your pricing: Make sure your CBD distributor offers a pricing model that makes sense for you.
Get a distributor with marketing support: Partnering with a company that offers marketing support can help you answer questions that many distributers cannot. Most importantly, it saves you a lot of time!
We can help you build a website to sell CBD legally you have already learned that laws and regulations are constantly changing. The same is true with the website and social media platforms you choose to support your business. You should choose a website platform that can reflect the content you want to put out and help you meet the demands of your customers. There are several website platforms that do not allow the sale of CBD products, so you should always thoroughly check the rules and regulations.
You’ll also want to create valuable and relevant content that can help users better understand the world of CBD. Many people are searching for answers to questions about CBD, and proving your transparency in regards to CBD creates loyal customers. You’ll want an SEO strategy that complements this to help drive organic traffic and increase your ranking on Google and other search engines.
Overall, you should always stay current and informed on everything when it comes to the world of CBD. The best advice we can give you when you are starting to launch a CBD business in 2022 is to do all the research you can so you can make the best business decisions.
We love building brands with your customers via logos, websites, social media to help you increase your chances of attracting your target market. It’s a great way to connect with your customers and represent your brands mission and goals, plus customers like to do business with like-minded companies and share the same principals. The easiest way to show this is through social media!
Another way to reach new customers is by utilizing influencer marketing. Influencer marketing has grown over the years and is one of the simplest ways to attract your target market. If your brand wants to attract customers interested in fitness, you would need to seek out influencers that are interested in fitness, likely attracting others interested in fitness… do you see what we’re getting at?
We offer our brands online tools to help target for Google PPC advertising. These customers are usually familiar with the benefits of CBD and have already done some research on other CBD companies.
With Google ads, you have the ability to advertise CBD oil to the right customer at the right time, getting more traffic and increase customer action. However, there are rules and regulations with running PPC ads on Google. Keep in mind, you can only advertise CBD products derived from the hemp plant and that has less than 0.3% THC.
For the best opportunity to successfully market your CBD business online, you’ll want to conduct extensive research to establish your marketing goals and stay up-to-date on current CBD legalities. The world of CBD is changing every day, so what is not allowed today might change tomorrow. Nonetheless, learning the ins and outs of online marketing for CBD can help you build the brand awareness you need and generate more opportunities for your business.